PAC Doverie launched a national public awareness campaign

Since mid-October, PAC Doverie has launched a new advertising campaign, which is aimed entirely at the supplementary voluntary pension insurance. After 11 years since the launch of this activity in the country, this is the first campaign with such a focus.

 
The campaign is of a public information nature and aims to provoke the interest of young working people to create lasting habits for making voluntary pension insurance, as this form of long-term saving represents the best opportunity to achieve a good standard of living in a long period of life at a low cost.

 
Research has shown that there is currently very little information and interest in this option, but alongside this, the stabilisation of the economy and the financial system has led to the formation of a significant, heterogeneous group of the population who are now planning their lives for the longer term, looking for different forms of investing and saving available free funds, and increasingly modern and competent attitudes to the regulation of employment relationships and the management of personal and family finances.

 
In addition, businesses are also becoming aware of the resource that voluntary pension provision provides for shaping social policy and building lasting loyalty and increasing motivation of employed staff. If one or two years ago this was done mainly by foreign investors who came with their established culture and habits in this direction, now Bulgarian employers and managers are also starting to insure their employees with this purpose. In this sense, the reduction in the insurance contribution and the release of some BGN 600 million for businesses will enable even more convincing decisions in this direction, which they should also be informed about.

 
The campaign has been developed in cooperation with the best advertising agency in Bulgaria for the last few years - New Moment New Ideas Company, the shooting of the video was entrusted to the Bulgarian branch of the Spanish production house MVM, and for the filming a foreign team of world-renowned professionals in the field of advertising, winners of prestigious international awards was invited.

 
The campaign itself will run in two phases - the first, which starts in mid-October, will see the posters distributed across the country, aiming to make everyone who sees them think about the message they convey; the second phase, which includes TV and press advertising, starts in early November.